The company strategy HOCHBAHN#2030

Strategy#2030 hochbahn
Strategy © HOCHBAHN

When, if not now?

We are responding to the global megatrend towards digitalisation by updating our corporate strategy, HOCHBAHN#2030, which will lead to many changes in the whole area of mobility and opens up major new opportunities for HOCHBAHN.

Who, if not us?

Digitalisation will let us integrate processes intelligently in order to cater even better for our customers’ individual mobility needs. With more than 100 years’ experience in connecting the city, HOCHBAHN is already the backbone of mobility in Hamburg today.

Where, if not here?

Hamburg is booming – both in terms of its economy and the number of people who live here. The results: new homes are being built, whole new residential districts are going up, the demands on mobility are increasing and becoming ever more diverse.

Our overriding goal: increasing passenger numbers

By supplementing our core business and bundling and acting as intermediary for further mobility services such as car and ride sharing, users of the platform will also become our customers in future. After all, we want to organize mobility all across the city.

Strategic Initiatives hamburger hochbahn
Strategic Initiatives © HOCHBAHN


The strategy HOCHBAHN#2030 is being implemented by means of the following strategic initiatives:

Sustainability management

Sustainability management provides a framework for us to organise our services and processes along ecological and social lines. 

Process management

New working methods and digitalisation call for the adaptation of corporate processes. We are taking advantage of the options presented by digitalisation by analyzing our internal and external processes and optimizing them.

A digital customer experience

Our customers’ expectations change with the advancing digitalisation of society, and that has an impact on how we sell tickets, give information and how people pass their time on our trains and buses and at our stations and stops. New solutions are being conceived in a radical shift towards seeing things from the customer’s perspective.

IT transformation

IT transformation for us means systematically aligning the HOCHBAHN IT architecture and all IT-based business processes with the goal of meeting the future demands of digitalisation. 

The wordaday world 4.0

With a holistic redesigning of the work life, we want HOCHBAHN to stay attractive and successful as an employer in the increasingly dynamic environment of company activity and competition we are faced with.


Colleagues with different talents, abilities and ways of looking at things, all working together - this opens up opportunities for finding innovative and creative solutions, and thus helping to give our company the edge in achieving economic success.  

Autonomous driving

Self-driving vehicles represent a paradigm change in mobility. HOCHBAHN will run an operational test to collect findings on the developments and progress in the field of autonomous driving, in order to make use of them for future applications by HOCHBAHN.

New business segments

We position HOCHBAHN as the organiser of sustainable mobility in the Smart City of Hamburg. Our core business of bus and rail services will be supplemented here by business segments revolving around innovation and ideas for our customers and the city of Hamburg.

The metro system

With its “master plan for the metro system”, HOCHBAHN wants to advance the development and optimisation of the metro system based on its stipulated goals of its public transport service and using the possibilities offered by fully automated operations.

The E-bus system

With its “master plan for E-buses”, HOCHBAHN is setting up the operative and infrastructure prerequisites for the procurement of exclusively zero emission buses from 2020 on.

A mobility platform

With a platform linking all mobility service providers, HOCHBAHN enables one-stop shopping for its customers to use complementary mobility options as well as conventional public Transport.